Blog & knowledge articles

6 tactics to perform SEO competitive analysis

Discover how competitive analysis with SEO tools such as Google Search Console, SEMrush and Ahrefs strengthens your online presence and stays ahead of your competitors

Fallen in Google? Recover quickly with this 4-step checklist!

That falling rankings don't make you happy I understand all too well.... Take control, identify areas for improvement and take action to move forward.

Easily Exclude Your IP Address in Google Analytics: A Step-by-Step Guide

Filter Internal Traffic: How to Exclude Your IP Address in Google Analytics 4 - Step by Step

Ahrefs vs. SEMrush: Which is the best choice for keyword research?

Are you trying to decide between Ahrefs and SEMrush for your keyword research needs? Then read on to find out!"

Magento 2 web shop speed up and deliver better performance

5 crucial steps for speeding up your Magento 2 webshop and improving performance. Step-by-step guide for beginners and advanced users.

How to add a Custom Post Type to WordPress with PHP

To add a custom message type in WordPress using PHP, you can follow these steps.

How to put your business on Apple Maps | Step by step guide

This is a step by step guide to your Apple listing. This is perfect if you have a physical location and you want your customers to be able to find you easily. Note: It takes 5 days for your listing to go live.

Optimize for search intent and get more website traffic

Google's Helpful Content Update" highlights the importance of valuable and relevant content for a future-proof content strategy. Read our tips for unique insights on your pages.

So what does a frontend web developer do?

Software engineers working with marketers make better products. Tips for engineers collaborating with marketing departments.

5 unknown Gmail tricks that increase your productivity

This free Gmail Guide is for those who already use Gmail and want to take full advantage of its many productivity features.

Why does Google care about brands? Brand marketing 2023

Starting a business has never been easier, but that also means it's harder to stand out. That's where branding comes in. Building a strong brand can help you attract customers and set yourself apart from the competition. In this article, we'll talk about why branding is important and give you some tips on how to strengthen your brand using different marketing tools.

Branding is not easy, but it is simple

Performance marketing may drive sales, but for a long-term strategy, brand is essential.

5 incredible AI websites, which will make your summer vacation a success

Whether you're going on vacation or for work, these are our favorite website recommendations to make your next trip a little easier.

Use Canonical Meta tag for your webshop + Tools

In this post we cover Magento 2 SEO: Default Settings for URL paths, canonical tags - FAQS and more.

Groove Digital is a Certified Partner of Keap (Infusionsoft).

Groove Digital is a Certified Partner of Keap.

SEO technique you'll love + Tools

By repurposing old content and putting a new spin on it, you can make your website rank higher in search results.

Everything you need to know about GA4 [roadmap].

Setting up GA4? Migrating from GA to GA4? Wondering: what on earth is the difference between GA and GA4 and how do I set it up properly? Step-by-step guide for a smooth transition to Google Analytics 4

26 Google Statistics from the Netherlands and Worldwide

Hey there, business owner! We collected 26 SEO statistics that will help you to set up the best strategy for your business and stay ahead of your competitors: Happy optimizing!

What is a baseline measurement; Important part of a B2B SEO

Are you stuck or do you notice that you haven't made any progress with your company or page for a while? Then it is a good idea to do a baseline measurement. What this entails and how you can do this best are explained in this article.

Why you should do SEO now!

Not yet convinced that SEO can help your business? Here are 8 reasons why SEO will translate into more sales - backed by consumer research!

How to use Google reviews for customer acquisition

Once a potential client has found your law firm in Google search results, it is important to convince him or her to click on your listing, both in search results and in Google Maps. To do this, you can apply search engine optimization (SEO)

Advertising fatigue: Learn how to create better campaigns

We all recognise it: You have built a great campaign and it runs like clockwork, and then from one day to the next, performance drops. If this sounds familiar to you, your ads are probably suffering from Ad Fatigue.

First aid for inspiration social media content

Content calendars are the answer to getting an organised content strategy. Using a content calendar can help your company deploy resources in the best and most efficient way.

Groove Digital on the Zandvoort circuit

Groove Digital is regularly spotted on the race circuit! On the car of the racing team of co-owner Niels, our logo can be spotted several times!

We are going online! But will it be Shopify or Woocommerce?

Shopify and Woocommerce are widely used e-commerce platforms. But what is the difference? We explain it to you from A to Z.

Be found better in Google with Technical SEO

Technical SEO is the basis of a good site. You don't have to love it, but you do have to know it. Here's a handy guide to getting better with Tech SEO.

10 Expert Tips for Optimizing Your Google My Business Profile

This useful guide will help you understand Google My Company inside and out so you can improve your Google Maps ranking, easily communicate with customers, control your online presence and generate more leads

How do you quickly get more likes on your Facebook Page?

In a few clicks, you can invite your entire friend list to like your page and we'll take you through it step by step - handy, right?

A clear site structure: the foundation of your website

A good site architecture will lift your rankings, allowing small/medium businesses to compete with big brands online. If you are interested in organizing your site structure read on!

How do you advertise on Google?

In this article, we will take you through the process of starting up a Google Ads campaign and we will show you how you can use this online marketing channel yourself. A handy overview of Google Ads.

What is Search Engine Marketing (SEM) & how do you do it well?

Key takeaway: SEM = SEO + SEA +SMO (often mixed up). This guide will give you an overview of the basics of search engine marketing.

5 comparisons between Webflow and WordPress

Within Groove Digital, we work with various CMS systems and page builders. The two most common are WordPress and Webflow. In this article we compare both systems and list the pros and cons for you.

An instagram campaign in 6 steps from start to finish

In this article, we will take a closer look at all the steps involved in building an Instagram campaign.

SEA & Social Ads terms

Our glossary provides a handy overview with explanations of frequently used words in these fields. On this page, you can read the meaning of various marketing and online marketing terms.

Advertising on Instagram: new feature

A new option may soon be added to the advertising settings on Instagram. This would allow advertisers and business owners to send automated messages to their potential or existing customers.

Infographic E-A-T

Cheatsheet for possible factors for an EAT evaluation. Find out why Google's E-A-T updates are so important. It improves: expertise, authority and reliability. Rank higher with SEO.

The technology behind search engine crawling of websites

SEO is a term that everyone has heard of these days. But what is it really? Find out in this article.

Web Guidelines 2.0 for Global Accessibility Awareness Day

Web Guidelines 2.0 for Global Accessibility Awareness Day 2022 on 19 May. This is the perfect day for Groove Digital to reflect.

Nice metaphor from our Software Engineer in Training

As an Engineer, I write code just like a Software Developer, but that's not where it ends for an Engineer!

What is Growth Hacking? We asked a growth hacker

But what on earth does a Growth Hacker do? "Are you going to hack my social media channels, then?" No of course not!

Are you still hesitating to start online marketing?

Work with a team that is in tune with your business. We bring sparkling ideas and great execution.

GROOVE Digital is here

Groove Digital BV was officially founded on 7 December 2021.