Performance marketing may drive sales, but for a long-term strategy, brand is essential.
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We see successful companies shaping their experience from a strong philosophy of what the brand stands for and relating all their activities to it.
Marketing is about making people do something, branding is about making people feel something. Marketing speaks to the mind. Branding speaks to the heart.
Branding has become an essential aspect: the fact that the brand has all its customer journey activities in-house makes the Brand "potentially the greatest.
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