Key takeaway: SEM = SEO + SEA +SMO (often mixed up). This guide will give you an overview of the basics of search engine marketing.
Search Engine Marketing (SEM) is the optimisation of profiles on social networks and includes all activities aimed at improving a company's visibility via social accounts (Facebook, Twitter, Youtube, Tiktok, etc.).
Every day thousands of people search for the service that your company provides. Who does Google recommend instead of you?
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