Are you stuck or do you notice that you haven't made any progress with your company or page for a while? Then it is a good idea to do a baseline measurement. What this entails and how you can do this best are explained in this article.
Are you stuck or do you notice that you haven't made any progress with your company or page for a while? Then it is a good idea to do a baseline measurement. What this entails and how you can do this best are explained in this article.
In a nutshell, it is a picture or overview of the current state of affairs within your organisation or page. So when you choose to carry out your baseline measurement, you go through all the points that are important for your organisation and you measure them. For certain subjects you will have to draw up a number of questions, which give a clear picture of how your organisation is currently structured and how it works, what people think of it and how people generally react to it.
You can prepare the following questions for this purpose:
In addition, it is also important to map out the aforementioned points of your competitors. What are your competitors good at and what do they focus on?
If you know what the competition is doing, you also know where the opportunities lie for your organisation.
The previous questions were there to paint a certain picture of your organisation, but it is also very important that we can measure a number of points. For example, how many followers do you have at the moment, how many monthly visitors do you have to your blog and do you get reactions to your posts?
Now that you have a clear picture of where you stand with your organisation and where your opportunities lie in comparison to the competitors, we can proceed with setting objectives.
Where do you want to go? How many likes do you want? What kind of customers do you want to bring in?
Write these goals down for yourself, clearly state when you want to achieve them and try to write them down as clearly as possible (SMART).
You have agreed with yourself when you want to have achieved the goals, when this moment arrives you take the questions and fill them in again.
Now that you have put this in a clear overview, you can easily see which objectives you have achieved and which you have not. In addition, you have gained some clear insights into what works for your organisation and what does not.
For the goals you did not achieve, it is now important to make a plan of action. How come I did not achieve this objective? What can ensure that I will achieve it?
A baseline measurement of your company ensures that you gain insight into the processes of your website or social media platforms. When making a baseline measurement, it is important to be critical of the results, but also to clearly formulate the objectives.
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