4 min

Why you should do SEO now!

Not yet convinced that SEO can help your business? Here are 8 reasons why SEO will translate into more sales - backed by consumer research!

Outsource SEO? Yes, outsource is not a dirty word! In fact, outsourcing your marketing is smart business. Think about it. Especially for smaller companies that do not (yet) have the budget to build their own online marketing team, outsourcing is the solution to get results. That way, you keep your own focus on your core activities.

Are you ready for the next step in developing your business? Not yet convinced that SEO can help your business? Here are 8 reasons why SEO will translate to more sales - backed by consumer research!

What is SEO?

Very simply explained what SEO really is. An extra check., an extra step in the process of your online content and technology so that search engines like to show your website as a top result in searches.

Peak performance website

SEO always improves your website, this is immediately felt. The SEO optimization routine helps with improved usability, design, as well as loading speed. You should think of your website as a technical business asset. Such an "optimized" website creates a positive feeling among visitors, which increases the likelihood that they will return

More and relevant visitors to your website

There is little more important than getting visitors to your website, so make sure you are found in Google! With the investment you put into SEO, you work according to Google's guidelines. We help you determine your keywords to get more visitors to your website or online store.

We would like to build and host websites at prices that should not shock any business owner.

split test a/b test - Groove digital

Clear reports

The best thing about Digital Marketing are the three A's. A/B testing, Adjustments, and Analytics. Sorting and filtering, that's the crux when it comes to data. You're an entrepreneur, so you want you or your employees to be able to use the insights you've gathered immediately for their work. The result?

  • Better understand who your target group is
  • Creating relevant content
  • Sharpening your focus on your goals

From mistakes you learn

As a business owner, you naturally want to know only one thing; where is that next customer coming from? What if website functions as a customer magnet. Statistics show that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% from outbound leads.

Approaching "cold" leads often results in lower conversion rates because the interaction is unsolicited. In other words: SEO helps build better customer relationships and achieve higher close rates. Once you get SEO right, the pipeline of leads opens up and your cost per acquisition (CPA) drops.

Local SEO

In this technology-dependent world, digital marketing is fast becoming the best way to secure sales. 81% of consumers do preliminary research on their purchases online before making their final buying decision, whether online or in-store.

You will probably have experienced it yourself. You are watching TV and see a commercial that interests you. The first thing you do is look it up on your phone. To better connect with your customers, YOU have to appear online for those keywords! This is what SEO is all about!!!

An important advantage of SEO is that it attracts quality traffic. At its core, SEO is keyword-based and by targeting very specific keywords, you can focus on a very specific audience. This can help you reach people who are most interested in buying your product or services, in your city or region, in which your physical shop operates. Because of the highly targeted approach of SEO, traffic generated by SEO is more likely to convert your online browsers into in-store customers.

Due to the highly targeted approach of SEO, traffic generated by SEO is more likely to convert your online browsers into in-store customers.

SEO is important for offline and online shops, but it offers some unique advantages for physical shops;

  1. A good SEO strategy can boost your in-store sales.
  2. SEO new customers who have never heard of you to your shop.
  3. You can benefit from customer reviews.
  4. SEO helps your business grow locally.
  5. You can communicate more effectively with your customers.
  6. Get customers into the 'buying mindset' so they feel they have to visit your shop to make a purchase.

The Internet does not hand out second chances

Studies show that a visitor forms an opinion about your company and website within 5 seconds. So you only have 50 milliseconds to make a good impression. When people form an opinion about your website, it is very difficult to change it.

For every second that your page load time increases, your conversion rate decreases. So if you want to make the most of your free traffic, make sure your page loads quickly, in less than 3 seconds. 


  • Charges easily on smartphones and tablets
  • Fast loading time
  • No mobile pop-ups
  • Font large enough to read on small devices
  • Clear and simple navigation
  • Well-structured, user-friendly format
  • Adjusted to screen size (no vertical or horizontal scrolling required)
  • Contact forms can be completed even on a small screen
  • Call-to-action buttons are functional and easy to see

SEO competition plan

SEO is big, but has not yet reached its full potential in the Netherlands. In Belgium it is still growing and in France it is just starting. If you ignore SEO for your business today, you will find that tomorrow you will struggle to get higher in the Google search results and find customers online. SEO ensures that you stay ahead of your competitors in the competition. You do this by closely analysing and monitoring the keywords of your competitors. All this analysis and monitoring offers you great opportunities to be the strongest in the competition. Competitors do not sit still and also in the world of online marketing the saying 'one man's death is another man's bread' applies. When all competitors have a loading time of 2 seconds, and your site has a loading time of 3 seconds, then 3 seconds is relatively slow.


  • SEO is a long-term strategy and of the utmost importance for continuous leads.
  • Content enriched with metadata makes information retrieval faster and more effective, positioning your company as a helpful resource.
  • SEO influences buying decisions. We dare to say that by implementing SEO properly, you can expect to generate more conversions or leads.
  • To better connect with your customers, YOU have to be online too! Even though your business may not be online, your customers are.
  • If you invest in SEO, there is a good chance that your online findability will increase. This will result in more new and hopefully returning visitors. Visitors who ultimately provide conversions or sales for your company.
  • Once you have a bad ranking due to a poor SEO strategy, you have to put a lot of effort into remedying it.


  • Why outsource online marketing: Digital marketing is difficult because it is a combination of marketing and a good knowledge of computers. And that world moves at a rapid pace. As you read this, our team is immersing itself in the latest developments to help our clients be two steps ahead of their competitors.
  • How can we do this so inexpensively? By adding content to the site with you and keeping the hosting in-house. We are completely focused on online marketing. As a result, we often already know what works well and what doesn't and we work efficiently. In addition, you don't have to hire a new employee, which also has its advantages.
  • You can fire us: With online marketing, results are completely measurable. So you know exactly how every euro pays off! If it doesn't work, fire us! One meeting and we're done. That way we always stay motivated.

With us you fly past the competition

Search engines, such as Google, constantly update their ranking algorithms, which means that all SEO recommendations and best practice provisions change frequently . 

When it comes to SEO strategy, we are driven and curious. We have to be, because online marketing is very fluid. If you don't follow them closely, you fall behind the times and results are hard to come by.

Outsourcing your marketing and communications? Then you've come to the right place for both strategy and execution. We support you in becoming and remaining successful online.

Mo Sahardid

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