Brave Amsterdam is a jewellery webshop for men. At Brave Amsterdam, product quality and customer satisfaction are key. The products sold include necklaces and cords for sunglasses. Brave has the ambition to grow. Various channels have already been used to increase sales on the Shopify webshop.
We were able to help Brave with two things: More conversions had to be generated. In other words: conversion optimisation had to be applied. In addition, a growth strategy had to be devised to reach the target group with 'social-ads'.
The main objectives for the project with Brave Amsterdam were:
This is what Brave Amsterdam said afterwards:
"During the cooperation we never once thought, this is not going to be good. This is because Groove Digital knows what they are talking about, and they are also very attuned to the needs of the client and they really take their time for this. That is very nice because you have a certain idea in your head and how you want to position your brand. It is therefore very important that this is adopted. We gave Groove the freedom to try and test new things. This worked out well and I still use that approach today."