Scooter Planet is the most complete scooter service of Amsterdam! Not only do they sell and rent out scooters, they also maintain, repair and recycle old and worn out scooters. For maintenance of your scooter you can always contact them.
Also when you have come to a standstill with your scooter, you can count on Scooter Planet. They will pick up your scooter for repair while you continue your journey on a replacement model!
Scooter Planet wanted a new website that would generate more organic website visitors. The wish was to have a WordPress website made with Elementor. In addition, there was a wish to centralise the hosting of these other websites.
Goals for project SEO
Our approach is divided into two phases:
The website could use a facelift. The photo below is a mock-up of the old website.
To start with, we have simplified the colour palette. The purple tones were removed and replaced by red (from the logo), white and shades of grey. Furthermore, the website was given a modern and responsive design, making it ready for the future. Also ready for business growth for Scooter Planet.
The new website was made in WordPress with the Elementor pagebuilder. The old Scooter Planet website already consisted of a large number of pages. The content of these pages was transferred 1:1 to WordPress and improved where necessary. In preparing the new website we acted with the SEO project in mind. In order to lay a good foundation, it was important to build in an improved URL structure. We did this by using main pages and sub-pages. When the website went live, we carried out an extensive SEO migration.
To complete the project for the Scooter Planet website, an SEO migration was carried out. During this process we check if there are differences in the URL of the old website that are indexed by Google, and the urls of the renewed website. If these do not exactly match, a click in Google will lead to a 404 (error) page. This is an unpleasant user experience and is therefore very bad for SEO. By redirecting old URLs to the new URLs with a so-called redirect we managed to prevent this for Scooter Planet.
With a new website that was already basically good for search engine optimisation, we kick-started the SEO project. We then adopted a structural approach in which we divided the various SEO components and prioritised the necessary activities.
We improved the existing content by including keywords in the text and in the alt-text of images. In addition, Semrush conducted extensive research into which topics offered potential for more organic traffic. Below, we will elaborate on this.
During an extensive keyword research, we discovered that there was a lot of searching on 'from blue to yellow license plate'. However, there was no page on the website that addressed this subject. Together with the owner, we wrote an extensive text on this subject. The results of this action are significant. When people now search for 'from blue to yellow license plate', the Scooter Planet website is #1.
The image below shows how the page hit the nail on the head. The page was published about 7 months ago. In the past 6 months, almost 3400 organic clicks to the page have been achieved by this article.
The success of our SEO campaign is also reflected in the total number of website visitors. In the light blue box below you can see that in the past 6 months 8,86k organic visitors have visited the Scooter Planet website. This is an increase of %167 compared to the 6 months before!
In Semrush, a positon tracking has been set up. This means that the position at which the website is shown per keyword is tracked. For Scooter Planet we have 21 top 3 positions. Research has shown that about %75 of all clicks in Google go to the top 3 rankings.
The top 3 results of Scooter Planet are as follows:
Being in the top 10 means that you will be shown on the first page. Scooter Planet will be shown on the first page of the search results for more than 100 keywords.